It is an annual premier event in the global beauty industry, fashion, luxury and style. Created by the Argentine-Italian stylist Leonardo Rocco origin, recognized as the stylist of celebrities and who has conquered the US market With its incomparable talent, extraordinary vision and passion. It is performed for more than 10 years in the most prominent locations in the city of Miami and has been created to celebrate the beauty, creativity and talent of stylists, makeup artists, designers and luxury brands. Thanks to this sensational event, guests can enjoy a wide range of activities related to beauty, fashion, luxury and lifestyle experiences. They also have the opportunity to learn about new trends and cutting-edge styles through the latest collections of renowned designers who presented their work in our spectacular walkways, all this in the vibrant atmosphere of the city of Miami.